QATAR Airways Cargo is, from this month, making its available capacity transparently accessible to freight forwarders located in substantial parts of the United States, writes Thelma Etim.

From 19 July, freight forwarders in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, Seattle and Washington DC will, in real-time, be able to digitally investigate the Middle Eastern carrier’s routes, transit times and prices utilising a digital disruptor’s airfreight e-bookings platform.

The news comes after last month’s phased roll-out of the collaboration in much of Europe – not including Armenia, Bosnia and Herzegovina, Russia and Slovakia – which followed on from the launch of the service in France, Germany, Italy, the Netherlands, Spain, as well as in South Africa, in February of this year.

Commenting on the airline’s digital journey, Guillaume Halleux, Qatar’s chief officer of cargo, explains: “Following our successful launch across Europe, we are glad to now introduce WebCargo throughout the United States of America, steadily extending digitalisation across our organisation.”

The airline is actively pushing for digitalisation in airfreight because it brings in efficiencies and provides multiple benefits for customers – “such as 24/7 visibility of price and capacity as well as real-time confirmation, to name a few,” he adds.

Leading carriers which have adopted the platform – which claims to serve some 2,000 forwarders – include Nippon Cargo Airlines (NCA), Finnair Cargo, Turkish Cargo, TAP Air Cargo, Lufthansa Cargo, Etihad Cargo, Air France/KLM, IAG Cargo, Scandinavian Airlines (SAS) and Russia’s AirBridgeCargo (ABC) Airlines.

Zvi Schreiber, chief executive of Freightos Group, notes that in the past year, the airfreight industry has passionately adopted the digitalisation option. Its product has experienced a 2,000 per cent-plus growth in bookings, he claims.

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