EMIRATES SkyCargo is to capitalise on the booming global e-commerce phenomenon by launching its own last-mile delivery service, writes Thelma Etim.

It is the first such direct e-commerce delivery involvement by a ‘traditional’ long-haul cargo airline.

The freight division of Emirates Airline has launched Emirates Delivers – a new e-commerce delivery platform allowing customers who buy goods from multiple online retailers in the USA to consolidate their purchases and have them delivered to a home or office address.

The facility is a fast, reliable and cost-effective e-commerce shipping solution now available to individuals or small businesses in the United Arab Emirates, and can also be used by other e-commerce businesses and logistics integrators, an official statement from the airline states.

Commenting on the new product, Nabil Sultan, divisional senior vice-president of Emirates SkyCargo, says: “Emirates SkyCargo is delighted to be the first international cargo airline in the world to develop a dedicated e-commerce delivery platform.

“The launch of Emirates Delivers is in line with our strategy to roll out specialised and innovative air transportation products targeted at industry verticals and with our efforts to position Dubai as a global e-commerce fulfilment hub for customers based in the Middle East, Asia and Africa. This is line with the Dubai Silk Road Strategy announced earlier this year by HH Sheikh Hamdan, which aims to strengthen Dubai’s position as a key trade and logistics hub.”

The Dubai Silk Road strategy focuses on enhancing trade between free zones and the rest of the Emirates and enhancing strategic and operational connection of logistics services between DP World bases across the world with Emirates Airline playing a key role.

“The e-commerce industry has grown by more than 150 per cent in the last five years and we have been working with industry partners to develop an ideal delivery platform that can harness the power of Emirates’ modern fleet, expansive global network and multiple flight frequencies together with using Dubai’s strategic position to deliver optimal value to our end customers,” Sultan points out.

“We are actively working on expanding the availability of Emirates Delivers to a larger number of source and destination markets in the near future,” he adds.

Customers of Emirates Delivers go through a free registration process on the airlines’ website, before being allocated a unique free postal address in the USA, says the official statement.

Customers can have their online purchases from USA e-commerce retailers delivered to this address, where the goods can be stored free of charge for up to 30 days. They also have the flexibility to create a shipping request anytime within these 30 days and have their purchases consolidated into one parcel and then delivered to their designated UAE address, the statement adds.

The packages will then be transported to Dubai on Emirates SkyCargo’s flights from the USA and then delivered to the shoppers’ doorstep within three to five days of the creation of the shipping request.

How Emirates SkyCargo is switching on to e-commerce

Emirates Delivers allows customers who buy goods from multiple online retailers in the USA to consolidate their purchases and have them delivered to a home or office address

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