When performed successfully – and at the right time – the PR machine can make a target audience feel better informed about you and your product and may even convince them to invest in it. Why is air cargo’s so bad? asks Nigel Tomkins.
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Are airfreight events ever worthwhile? Has anyone ever been charged with accounting for the true business costs of their company’s involvement, whatever that is? Do businesses audit their actual profits and losses from attending them? Do they even know how to do it?
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With the advent of transparency and simplicity, airlines can now deal direct with shippers – and shippers can deal directly with airlines, possibly ruling out the involvement of freight forwarders and GSAs.
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Incessant plugging of air cargo brands is a phenomenon that is becoming a regular feature in some air cargo supply-chain business declarations, writes Nigel Tomkins.
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In this blog journalist Nigel Tomkins deplores the industry’s dreadful PR and woeful press release...
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Typically, at this rate, digitalisation of the paper-based air cargo flight pouch is light years away, despite the availability of numerous new technologies.
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Just a few months ago, long-established ‘special agreements’ between customers (forwarders) and airlines seemed to be finely tuned, fixed and irrevocable. As it turned out, even with digitalisation, they were surprisingly fragile.
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An almost total lack of sustainable diversity is a big embarrassment for the future progress of the air cargo industry. It sends out wrong messages and needs to be addressed openly and urgently, writes Nigel Tomkins
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Very often, customers only learn about these delivery failures when it is too late to source replacements. In the age of sophisticated digital data manipulation and artificial intelligence, how is this even possible? asks Nigel Tomkins
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